Digital Marketing Vs Internet Marketing
Do you often get puzzled between the terms Digital Marketing and Internet Marketing?
If yes, then don’t worry about it. We are here to crack this puzzle to you in the most simplest way possible.
Most people are confused and seems to use digital marketing and internet marketing interchangeably because they do not realize that there is a faint but very vital difference between them.
Digital Marketing is a method where digital technologies like television, smart phones, radio etc, are used as a medium by a business person/company/organization to popularize their products or services in-between their targeted customers. It could well be online, offline or both. The first digital marketing concept which was ever recorded is about 100 years old, although the term has been popularized in the beginning of 2000’s. The days of print medias is on the verge to become ‘dinosaurus’.
Because everything is Digital baby!
Let’s say, you are watching a movie say “Prem Ratan Dhan Payo” (I know you will judge now, but this is just an example) and ads of “washing Nirma”, “SBI home loans” pops up after every 15 minutes of the movie. Well then, you are looking at Digital Marketing.
This must have already cleared some parts of your confusion between Digital Marketing versus Internet Marketing. Still to perfectly brighten your concept of these terms, let’s see this brief definition of Internet Marketing.
Internet Marketing attributes to marketing through the use of Internet. An online company use Internet to thrive by reaching out to as many people as possible. Basically, grabbing people’s attention to reach to the heights of being crowned as the top company in this high competitive world of Internet Marketing.
There are many subcategories that has to be taken care of, if you are starting an Online company.
In other words, you can say, your entire strategy of Internet Marketing depends upon these sub-categories.
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Content Marketing
- Google Adwords
- Facebook Advertising
- Growth Hacking
- Social Media Marketing
- Affiliate Marketing
- Conversion Optimization
- Marketing Automation.
Now, if you have already planned on becoming one of the most successful company online, let’s make you one.
SEO (Search Engine Optimization)
A well put up website never misses it’s mark. Search Engine Optimization (SEO) helps you in getting your website discovered on various search engines like Google, Yahoo and Bing. It deals in getting good organic listing. Days of fooling around with search engines are gone. They are now more smarter than you think. Gone are those times when the main ambition was to influence the search engine with the target keywords so that they would give you higher rankings and put you at no. 1 position. Sad news! It no longer works that way anymore. Now search engines can tell the discrepancy between a spammy website and an authentic website that qualifies high content. And also paying huge amount of money without a good content will do you no good. So, to reach the colossal heights of Internet Marketing, essence of your content matters a great deal.
SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the cousin of Search Engine Optimization (SEO) only it talks when showered with some green cash.
This is the process where you pay to promote your website by increasing their visibility in the search engine results to gain traffic along with a good quality content. Because if you think only paying cash will get you to the top, then dear readers you are wrong here.
It is the process of obtaining a high range of traffic and appearance on various search engines.
Will you listen to an interesting story about the sailor, or a tedious description about the sleeping beauty ?
Of course, you will want to listen to the adventures of a sailor, human psychology is hungry for interesting stuffs. When you read a book and you do not find it interesting there are 99% chances that you will close the book and open the Internet. And then you may find this interesting content online, you will end up clicking on the website to read it.
This is the extent to which content plays an important role in Marketing online. Content Marketing is a strategic marketing approach that is dependent on creating and distributing beneficial, appropriate and consistent content to draw attention and cling to a clearly defined public. It proves to be a long term relationship with the consumer through genuine detail and productive information about your website. Prove your audience with a better, more relevant content how promising your website is, because a good content is never missed out.
“Google Adwords is an advertising service by Google for business wanting to display ads on Google and its advertising network. The adwords program enables businesses to set a budget for advertising and only pay when people click the ads.”- wiki
And guess what it is not at all irritating like the T.V. commercials.
Facebook makes billions of money per year. It has almost 1.4 billion users monthly. Even, our grandparents use it too.
No better platform you shall get to bestow your website with ultimate responses.
The time when a person enters his/her data like age, location and interests with Facebook voluntarily, it gets a satisfactory idea about what users like. They serve you with targeted ads that show them products a user is most likely to buy or websites they tend to ‘like’.
This ads are displayed on your facebook newsfeed or sometimes on the right side of your facebook window. This are known as banners. Facebook advertising helps a great deal to encourage marketing strategy without interrupting the user, as you can look at the ad or just keep scrolling down your newsfeed.
You recently purchased a book from ‘flipkart.com’ and the next time you are searching for some random thing, Google may show you that similar book from a different website with different price tag.
Well, it’s no magic. This is Remarketing.
Remarketing is an ingenious way to connect with visitors of your website who may not have made some kinds of purchase or enquiry. It grants you the permission to position targeted ads before defined audiences that had formerly visited your website as they browse anywhere around the internet. It places a cookie ID on your ‘website visitors machine’ that is combined to the remarketing list that processes to show the desired results you were looking for.
Growth Hacking is often misunderstood to be the replacement of the marketer.
Growth Hacker actually gives you the benefits of experimenting across marketing channels and product development to identify the most influential way to raise a business. The main motive of a growth hacker is to build and engage the user base of a business.
You are craving for an example, here’s one:
When Facebook was still at its early days, they developed a cross-sectional growth team that was led by a growth hacker. They took hold of many other departments inclusive of marketing, Product, Finance and even HR. this team was pledged for making Facebook to reach out to people in every language possible through crowdsourcing, implementing a strong system from importing e-mail contacts.
This term was first proposed by Sean Ellis 2010, he uses the most to the point definition, “A growth hacker is a person whose true north is growth.”
Social Media Marketing
Who haven’t heard the word Social Media, but Social Media Marketing… sounds familiar !
Social Media Marketing associates with the process of attaining audiences through the social media platform. It usually focuses on making content accessible to the users of social media so that they could share in their social media sites to promote a company. And when it comes from a trusted third-party source the message spreads from user to user.
Social Media is known to be one of the most prominent platform that is easily available to anyone with an internet access. So, it is very likely for entrepreneur or a company to apply this marketing strategy to build up their business.
To simply say Affiliate Marketing is the marketing term used for sharing a profit by sponsoring other people’s or company’s product. It has three core players the advertiser, the publisher and the consumer. This types of marketing could be performance based, commision based or interest based.
A good example to explain this marketing strategy is by putting up the instance of ‘Ola’ (a cab-service company) that sponsors the youtube channel (India) ‘TVF-Qtiyapa’. Ola pays money to TVF to refer their company openly in their series or short stories. In this way people who watch this channel comes to know about the ‘ola’. Here, ‘ola’ is the advertiser; ‘TVF’ is the publisher and finally consumers are people who watch it and comes to know about the company and gain services from them.This could be said to be a pretty good example of Affiliate Marketing.
Conversion Rate Optimization (CRO)
Conversion Rate Optimization means the way to calculate your website sales and analyse on how you can improve your site to gain the flow of consumer to sign up for the your product or services. Then you come up with an assumption and experiment it by developing a whole new webpage or landing page to compare it with the current version and observe which one is more effective to gain people to sign-up or buy for your website. And then when you finally find out which of the version works to increase the rate of people buying your product or signing-up to your web you stick to it.
Image Credit : quicksprout.com
‘Performable’ website has been able to develop 21% of clicks through changing the color from green call-to-button to red.
Marketing Automation is a software podium designed for marketing departments and organization more prominently to startup marketing on multiple channels online which helps companies to increase operational efficiency and grow revenue faster.
If you are a part time marketing employee or a consultants and have a marketing department, marketing automation is a big shot you shall give, you will be benefited by specifying criteria and the consequences for tasks and those processes are afterwards interpreted, stored and then executed by software which increases efficiency and reduces human error.
Internet Marketing is a subcategory of Digital Marketing, it is unreasonable to make a differences out of these two terms because when we mention digital marketing fundamentally we are referring to Internet Marketing plus SMS, push messages and digital advertising. The differences does not really matter, as the definitions are merely categorized into technical terms.