How to Increase Content Visibility and Share-ability
“SEO is the spine while content is the soul of digital marketing.”
Creating content which has high chances of getting shared and being seen is hard, particularly because it involves creation of quality content.
Our content writing company has a special team devoted to content development and analysis. When so much content is mushrooming in the market, it gets very difficult to differentiate between good quality and bad quality content. But it is not a tedious task for search engine robots who are responsible for deciding the ranking of webpages.
Thus, after a thorough analysis of search engine algorithms and prevalent trends, our content writing company brings you some tips and techniques to help you create share-able content:
A. INVEST IN VISUAL CONTENT
Statistics suggest, the most trending content is ‘visual content’. Users read and interact with pictures, quotations, info graphics more than they engage with blogs or text content.
Investing in visual content will lead high returns and prove to be a powerful marketing tool. Use Pinterest, Instagram, etc. to promote your content in graphic form or include links to your content writing companies with an image. You may create video best content writing companies india using ‘Dubs mash’, etc. to launch your products. Create custom images if you have the experts.
Don’t forget to use high quality images, quotations and logo in your posts.
B. TURN YOUR TEXT INTO MULTIPLE CONTENT TYPES
Since people find text based content dry, you can convert your blogs, white-papers in visually appealing content by turning them into power points and posting it on slide share, etc.
Make different versions of similar content. This will save you research time while giving you vast reach with just one theme.
C. INCLUDE GUEST POSTING IN YOUR CONTENT MARKETING STRATEGY
Guest posting is proven tool for getting excellent increases in content’s share-ability. Our content writing company quote- “Guest post your articles and don’t forget to include next strategy in your guest posts”.
Remember to make your guest posts different from others by adding interesting features or making it funny or including customized pictures, etc.
D. INCLUDE BACKLINKS TO YOUR OTHER POSTS
Most new marketers fail to implement this strategy in their content. NEVER FORGET to include backlinks to previous related posts of yours into your new posts.
For example- While writing on ‘How to increase your social media followers’, you must put links to your previous social media posts which may be relevant to present discussion. It leads to the creation of loyal customers.
It is equally relevant for guest posts.
E. INTEGRATE SOCIAL SHARING BUTTONS
Social Sharing buttons beside the content writing services prompts the reader to share the content if it is really good. They are equivalent to Call-to-action buttons in many cases.
Integrate every post with social sharing buttons. Also, do not forget your mobile users. Open your blog post or any post on mobile once to test if it looks perfect in mobile version as well.
F. USE LITTLE KNOWN ‘FACEBOOK HACK’
Few people are aware that for posting a blogpost, or any text related post on Facebook, it is better to share it as photo-sharing option instead of status update.
It is because photo sharing version takes more space and thus becomes more prevalent on screen. It increases its visibility.
For more information about content writing services visit here – http://www.digitalmarketingxperts.com/blog/7-reasons-content-writing-underperforming/