Techniques to Integrate Into Website Development Process to Enhance Business
Even the best of ecommerce website development companies in Delhi and elsewhere fall prey to the problem of not getting enough leads in clients’ online storefront.
Our web developers often get queries such as- How to increase leads if you are into online business? Are there are any tips or techniques which can be employed during web development process to enhance business sales?
People do not realize it, but YES, there are techniques which you can integrate into your website development process to grow your online sales or convert your visitors at a higher rate.
Design of a website, straight from landing page to contact form and shopping cart- has an enormous impact on if a consumer will convert to become your customer or will go away with a click of the mouse. Here with the help of varied ecommerce website development company india, we list some techniques you may employ during website development process which will improve your conversion rates:
- PLAN CONTENT BEFORE CHOOSING WEBSITE DESIGN
Everyone knows- content is king, but unfortunately it is often left out for the last in web development process.
Plan your content beforehand. Know what all you want to include in your website, which services you want to highlight on landing page, where you will display your CTA (call-to-action), etc. Make a blueprint of content.
Integrating content in website design process will go a long way in creating a seamless and authentic web design, different from others.
- IMPLEMENT GOOGLE ANALYTICS, GOOGLE WEBMASTER, ETC.
It goes without saying that integrating Google Analytics, Google Webmaster, other webmaster tools of Yahoo and Bing, Optimize, Kiss metrics, etc. are very crucial if you want to keep in business.
You cannot be guessing all the time that what your users prefer. These tools will help you personalize your services/ products as per consumer behavior which you will get to know from these tools.
- SEO SCORE PLUGINS
Integrate SEO score plugging on Word press or any platform that you may be using. They will help you in optimization and tell you how SEO friendly your every webpage is.
- LEVERAGE BROWSER CACHING
No one likes a slow website. Users quit it either out of frustration or loss of trust. Speed-test your website.
It’s very important to leverage browser server caching. It helps in increasing the speed of a website by saving the webpages users have already loaded. Don’t forget to implement server caching.
- USE RESPONSIVE WEBSITE DESIGN
Even Google loves responsive website design and rank them higher. Use responsive website design compatible with all the devices (mobile, desktops, computers, etc.).
- FRIENDLY URLs
Easy and memorable urls are friendly URLs. URL of your website and that of every webpage should be friendly for both browser and visitors.
- MAKE SITEMAP and ROBOTS.TXT
Use sitemap and robots.txt to get your webpages indexed by browsers. Sitemaps are very crucial and helps robots to find your webpages easily when a user search for it.
- HAVE LEADS CAPTURE FORM
A contact form, Call-To-Action to capture user name, email-id, etc. is important to track your visitors and develop a long-term relationship with them. You may send white-papers, newsletters, etc. to them.
- TESTIMONIALS, BLOG and SOCIAL MEDIA
A section of testimonial, a blog and social media integration are further important, according to ecommerce website development company in Delhi. An interesting post every week on the blog is enough provided itattracts visitors.
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