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What is Pay Per Click (PPC) ?

Pay Per Click (PPC) is the process of gaining web traffic and online visibility by buying advertising spots on search engines. PPC involves ‘buying traffic’ through paid listings on Search Engines. Instant results, affordable prices, high value keywords, Geo-targeted provisions, and custom scheduling are some benefits which characterize PPC.


Pay per click is the only means to gain online visibility on search engines via paid advertising. SEO Services in Delhi is a way to ‘earn traffic’ via unpaid/organic efforts while PPC is a way to ‘buy traffic’ via paid activities. Both strategies are a crucial part of Online Marketing.

Consumers will naturally opt for something which clearly comes first when they search for any product. If your products can catch consumers’ eyeballs in the very first search, the chances of sales increases by manifold.

PAY PER CLICK (PPC) lays the foundation stone for a brand’s online visibility. Millions of businesses round the world are racing to reach the top of the echelon, but while fighting this battle of getting at Google’s top ranking, everybody forgets one thing: “this race has no finish line”.

There are only ten organic and limited (7-10) advertising positions on Google’s first page.

All businesses (small/medium/large) are vying for eyeballs. It is obviously impossible for everybody to get one single spot and more difficult it is to retain the ranking. To manage such high numbers of competitors, Google and other search engines like Yahoo, Bing run blind algorithms to give businesses their fair share of competition. In Pay Per Click Marketing (wherein businesses pay for their ads to appear at the top of Google), Google uses Quality metrics to rank various bidders.

PPC can prove to be highly effective and powerful for your business, provided highly trained professionals manage your ad campaigns with a seamless balance of creativity and analytics. Until today, if you felt that only the bidders with higher budgets win on Google, let us break to you, it is a big MISCONCEPTION.

We at Digital Marketing Xperts (DMX) have a team of PPC experts who have all the know-how of the intricacies involved in paid and organic marketing in search engines. DMX is one of the best Pay per Click (PPC) company in India, Delhi/NCR, Noida and Gurugram (Gurgaon). We are a cohort of proactive and qualified staff who has proven excellence of providing successful Pay Per Click (PPC) Services, PPC Services, Remarketing Strategies to our clients. Our PPC Company in India, Delhi/NCR believes in attaining a high score in Quality Metrics so our clients can get top position on Google even while spending lesser bidding amount.

In the business industry, it is not difficult to produce products and services. But the challenge comes when you need a reliable audience for business to keep moving. Best PPC services in India hereby maintain that stability and get you going with your objectives.

1. We maintain the policy of ‘being available for clients when they need us the most’. PPC services certainly help in building your brand image and brand popularity.

2. PPC is Cost-effective. Rather than spending money on advertising media, you should spend on PPC to make your brand come on the first page of search engines.

3. The most remarkable feature of PPC is its possibility of measuring website’s performance. You can track which type of products your target customers prefer and which aspects of your brand are most liked by them. It is a great tool for a marketer to improvise as per to client’s needs. Become the Hero of your customers by giving them what they need.

Note: It is a must for a brand to use the keywords appropriately so as to dominate online space.

PPC Services We Provide

High Commercial Intent Keywords Selection

High commercial intent keywords are also known as high intent keywords. They are those keywords which convey a strong intent on the part of consumers to conduct a transaction. Choosing the right set of high intent keywords is equivalent to winning half search engine advertising battle. Paid Pay Per Click is the best way to gain convertible visitors via high intent keywords.

FREE PPC Audit and Competitor Analysis

We at DMX provide FREE PPC Audit of the client’s website and market capture analysis of their competitors. This helps our PPC marketing team to get a better perspective on the client’s business and the windows of opportunities which are present in the market.

Pay Per Click Services

Our PPC experts provide a full suite of comprehensive PPC services which include setting up the PPC Account, devising PPC strategy, choosing Ad group, and PPC Management.

Bid Management

Bid Management is the most crucial and most overlooked feature of PPC. People either do not manage their bids or choose to leave bid management on free automated feature of Google. But it is not at all transparent and requires one to lose complete control. Most of the times top positions are not very profitable, other times you need to keep adjusting your bid. Our bid management experts have the required knowledge of keeping track of PPC performance and managing your bid to give you highest profits in the least possible budget.

Campaign Mapping

We keep track of client’s ongoing campaigns by assembling all the data acquired from all sources of paid pay per click.

Geo-Targeted PPC

It’s a big world and cores of population on the internet being targeted by millions of ads. The only formula of cracking this matrix is to choose ‘Geo-targeted PPC’ i.e. targeting consumers via paid ad campaigns on the basis of their location. Target right people at the right time.

Ad Creation

We provide a complete range of online ad creation services which includes refining Ad Text, Copywriting and Creative Writing, Keyword Optimization, using Call-to-action phrases, and forming Attractive yet Descriptive headline.

Landing Page Optimization

Landing Page is the page where customers are diverted to when they click on your ad. Our experts will help you build authoritative and definitive landing page designed to eliminate the bouncing rate of the landing page.

Reducing Negative Keywords

Negative keywords are those which attract irrelevant traffic to the website. So, this means that even though Google will bill you since visitors clicked on your ad, you will not get any revenue because that traffic is not taking any action on your website rather it is contributing towards bounce rate. Our experts will eliminate the presence of negative keywords to its maximum.

Reports Monitoring and Analysis

The monitoring and analysis of ad campaigns are very important, as without it the process will become technical and non-transparent. Our experts will keep a close eye on the performance of your ads and will optimize it as per newly gathered data. We do Performance Calendar testing inclusive of Ad Testing, Reports of Waste Spend on Negative Keywords, Click through Rates (CTR), and Quality Score Estimation. Our PPC process is highly integrated with data-driven PPC Strategy.

How Can We Get You at the Top Rank in the Lowest Bid?

1. Good Quality Score

“The higher you can spend, the higher you will get.”

This is a commonly believed myth when online brands go for pay-per-click marketing strategies. But it is way too far from the absolute truth. Having a good budget is surely advantageous but it is not the only parameter Google and other Search engines employ to rank different bidders. Instead of ‘who pays more’ strategy, Google is designed to work in the favour of users. So, it is important that the keywords you choose, the language you put in your ad, and the motive of your ad, coincides with user’s search queries.

Our Pay Per Click (PPC) services in India, Delhi/NCR, Noida and Gurugram (Gurgaon) are designed to focus on getting a good Quality score for our clients, so they can get higher positions in the least possible bidding amount.

Pay Per Click (PPC) has two main disciplines, namely PPC and Search Engine Optimization (SEO Company). The former is used as a paid mechanism to get prominent positions in Search Engines, and the latter focuses on getting good organic listing on Google/ Other Search Engines.

To decide ad ranking, Google puts the ads through a process of auction. Two main parameters are used in this process to decide ad rank i.e., your maximum bid and your quality score.

Our Pay Per Click (PPC) company in India, Delhi/NCR, Noida and Gurugram (Gurgaon) focus on getting better ad position even with lower Cost Per Click Bid. So, no matter if you have a smaller budget or higher for availing PPC Services, our experts are proficient in getting you the optimum.

2. Elimination of Negative Keywords

Let's consider two different ways in which a search query is posted:

a. ‘Che Guevara T-Shirts’

b. ‘Buy Che Guevara T-Shirts Online’

Can you spot the difference? The first search query is a general search query, whereas the second one have ‘high commercial intent’ i.e. the user is a highly convertible customer who has the highest likelihood of making a purchase/desired action. The users of the first search query may contribute to high traffic on your website, but they are least likely to convert to become your customers.

Our Pay Per Click (PPC) services in India, Delhi/NCR, Noida and Gurugram (Gurgaon) ensure that the keywords for your businesses are chosen carefully keeping users’ search intent and your business focus, in mind. Our team of PPC experts will give you high commercial intent keywords sure to reduce your waste spend in bidding.

3. Adword account Structure

The number of people, who view your ad and click on it, adds to the quality score of your ad. It is also called as Click Through Rate.

“CTR= Clicks (on the ad)/ Impressions (views on the ad)”

Having a logical group of keywords gives valuable push to your account structure which in return contributes to a higher CTR. The Adword account structure is inclusive of: your ad campaigns, campaign’s respective ad groups and subsequent sets of keywords for every ad group.

A good adword account shows high relevancy throughout a single Ad Campaign. There is a certain logical flow to it. Logical grouping leads to lower cost per click (your bid) and strong overall performance of your brand by getting relevant clicks.

Our Pay Per Click Company in India, Delhi/NCR, Noida and Gurugram (Gurgaon) has developed search strategies and maintained strong account for varied brands stretched across 28 schemas. Data is always at the heart of our strategy development process. We use data-led approach to Pay Per Click (PPC) marketing and aim that our clients pay for ‘qualified traffic’ only.

Our Pay Per Click Company in India has an experienced and talented team of professionals who are passionate about PPC. They live and breathe PPC. It is always our aim to maintain a long term relationship with our clients and share our ideals and success together. We enjoy seeing businesses reaching new heights with our marketing strategies.