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What is Web Analytics?

Web Analytics is measuring, collecting, analysing and reporting web data for the purpose of understanding and optimizing web usage. Web Analytics is used not only for measuring web traffic but also for business purposes and market research to assess ‘effectiveness of a particular website’. Web Analytics let you gauge popularity trends, traffic generated by an advertising campaign, number of views on a web page, etc. Web Analytics can strengthen the power of creative content writing services and good SEO Services by 5 times.


Do you know which search engine is sending the most traffic on your website? How much ROI are you generating from PPC and Organic search engine marketing? Which campaign is leading to most successful conversions? Which website content is most popular? Which keywords are most important from commercial context?

In one area in which Internet drastically overhauled traditional marketing was its capacity to generate real-time profit-loss analysis. The question arises- Are you using it?
Bringing businesses online because customers are hanging out on digital media, True. But do you know if the Internet is actually working for your business? When was the last time you did an impact analysis of your digital brand? When did you last change your strategy based on Data?

Every second a lot of data is generated by your online presence. And that data speaks.

DMX is a prodigy in the field of web analytics. We are one of the pioneers of Web Analytics Services in India, Delhi/ NCR, Noida and Gurgaon (Gurugram. With our flawless web analytics team, we have helped thousands of brands to create their success stories. We have an increasing base of satisfied clients of Web Analytics Services.

Data has numerous usages. Let’s look at some benefits of using Web Analytics Services in Digital Marketing:

  1. Mend your shortcomings and make your website better
  2. Gain key insights regarding likes/ dislikes of your audience, number of pageviews, the amount of time they spent, most popular services, etc
  3. Improve the performance of your website and enhance conversion rate by manifold
  4. Know the traffic pattern of your website
  5. Find out what is working for your business and what is not
  6. Find out the number of clicks on a banner, bounce rate of individual landing page, etc
  7. Get excellent results in the lowest possible budget

We all love analytics and especially returns on investment. DMX Web Analytics team can assist you in understanding your website visitors. Our web analytics services are designed to suggest clients how to optimize their monetary arrangements more feasibly. Using their master aptitudes and experience, our experts will ensure that you get critical data and make required changes. We demystify the data by translating it in understanding and noteworthy terminologies. We can demonstrate your customer’s voyage to you at every second they were on your website. Anything measurable is extremely usable. DMX web analytics service will help you keep up with what’s going on your website, and will guide you through the minefield of collected data.

Making Smarter Decision with Data.

Off-Site Web Analytics

Off-site web analytics stand on three pillars, analysis of potential audience (opportunity), share of voice (visibility) and Buzz (comments). It can be measured through social media channels, email marketing, response rate to engagement strategies, etc.

On-Site Web Analytics

On-site web analytics involves analysis of each behaviour and action undertook by your website traffic. It include, popularity scale of different landing pages, cost spent on one web page, content popularity, conversion rate, what is the source of your website traffic, etc. In order to achieve this, ‘Key Performance Indicators’ (KPI) are formulated to compute commercial value of a website and wasted revenue.

Free Web Analytics Consultation

Our web analytics services include free and unlimited website analytics consultations.

Web Analytics Audit

Our analytics team cross check and ensure that data collected from the website is accurate and robust. To accomplish this, we perform an audit on website analysis as well. As ironic as it may sound, it is very important since different tools may give different results.

Baseline Analysis

Our baseline analysis includes business analysis. It highlights certain red areas of business which may need improvement. To identify that visitor behaviour is measured and evaluated via popular content, visitor demographics, navigation through site, bounce rate investigation. Based on these reports an advanced level of strategy is devised for sustainable growth

Improving Conversion Rate with Google Analytics, Omniture, etc.

Enhancing conversion rate or sales are obviously an ultimate goal of web analytics. Advanced softwares (Google Analytics, Omniture, Heatmaps, Web Trends, etc.) coupled with experienced web analytic professionals are guaranteed to give you an amazing insight into your business that you never dreamt of. Which web pages are giving highest conversion, which pages are costing high, Which campaign strategy- paid or unpaid is more successful, etc. are highlighted with Google Analytics, Omniture, Web Trends, Heatmaps, etc.

Campaign Analysis

Our web analytics team will conduct comprehensive PPC Services campaign analysis, revenues/ costs in Google Adsense, performance of organic SEO campaigns, Search Engine Marketing (SEM) etc. This have highly helped businesses determine which portion of their digital marketing should they focus more.

Social Media Measurement

Similar to Campaign Analysis, in Social media Optimization measurement revenue and loss areas of social media are scrutinized and evaluated by our web analytics experts. A holistic analysis of engagement, likes, authentic traffic, and lead conversion is done. s

ROI Analysis

This part of our service is reserved for high-traffic website which has invested in all SEO, PPC, and Branding programs. We extend our team’s expertise to do Return on Investment (ROI) analysis to effectively target keywords and convertible leads.

A/B Testing

A/B Testing services are provided as our Web Analytics services to find out which web design is more user friendly and best as per consumer’s reactions and business demands.

Our Web Analytics Process

Why Choose Us?

There are four stages of our Web Analytics Services in India, Delhi/NCR, Noida and Gurgaon (Gurugram). Our comprehensive process helps us justify this futuristic analytical tool. They are conducted with the help of softwares like Google Analytics, Omniture, Heatmaps, etc. Stages of our Web Analytics Process are:

I.  Collection of Data
At first stage, in case no data is available, an appropriate dataset is collected and if the data is available, its accuracy and robustness is determined.

II.   Processing Data into Information
Data is then converted into information so it can be put to evaluation.

III.   Developing Key Performance Indicators (KPI)
KPIs are very crucial for conversion optimization. The development of right KPI as per business needs and consumer’s demands, can help optimize conversion aspects for business.

IV.   Formulating Best Online Strategies
After the analysis on the basis of KPI, we put best of industry brains to formulate best online strategies for the future.

Our streamlined systems ensure best insightful resolutions to underlying problems. Your needs are extremely important for us, and we listen and listen well, to you and your business requirements. Choosing our Web Analytics Services in India, Delhi/ NCR, Noida and Gurgaon (Gurugram) can overhaul your present business (no matter it is running in profit or loss). Web Analytics Services will help you get to the root cause. Choose our experts for the following:

  1. Competitive and Affordable Pricing
  2. Accurate answers to problems/ troubles
  3. Important trends are highlighted instantly
  4. A logical voice and understandable couture is given to the data
  5. Make Smarter, Quick, Confident and Informative decision